Privacy by default

Clear choices. No tracking before consent.

This policy explains the small amount of browser storage we use and exactly when optional Google Analytics and OpenAI Ads conversion measurement can run.

Essential storage only by defaultAnalytics is opt-inAdvertising measurement is opt-in

At a glance

What happens when you visit

01

Before a choice

No optional analytics or advertising measurement loads.

02

If you reject

The site works normally and all optional measurement remains disabled.

03

Analytics only

Google Analytics loads, while OpenAI Ads remains disabled.

04

Accept all

Analytics and privacy-limited OpenAI Ads conversion measurement can run.

Technology register

Storage and cookies used

The consent preference is stored locally so the website can remember both choices. Google Analytics and OpenAI Ads storage can only be created after the corresponding acceptance.

Essential

digital-ev-cookie-consent

Digital EV

Purpose
Remembers your separate choices for optional analytics and advertising conversion measurement.
Duration
Until you change your choice or clear browser storage
Status
Always available
Analytics

_ga

Google Analytics

Purpose
Distinguishes visitors for aggregate website measurement.
Duration
Up to 2 years
Status
Only after acceptance
Analytics

_ga_<container-id>

Google Analytics

Purpose
Persists session information for aggregate website measurement.
Duration
Up to 2 years
Status
Only after acceptance
Advertising measurement

__oppref

OpenAI Ads

Purpose
Preserves attribution context so a successful project enquiry can be measured without enabling advertising personalisation.
Duration
Until it expires or you withdraw advertising consent
Status
Only after accepting all optional measurement

Policy details

What cookies and browser storage are

Cookies and similar browser storage technologies can remember information about a visit or help a website understand how it is being used.

Basic consent mode

Digital EV blocks all optional measurement before a choice. Google Analytics runs only after analytics consent, and OpenAI Ads runs only after the separate advertising-measurement choice included in "Accept all".

Advertising and profiling

We do not use Meta Pixel, Google Ads conversion tracking, remarketing profiles, or OpenAI Ads personalisation. If you accept all optional measurement, OpenAI Ads records a successful project enquiry for campaign measurement with personalisation explicitly opted out. Choosing analytics only does not load OpenAI Ads.

Changing or withdrawing consent

You can reopen the privacy choices at any time. Withdrawing consent immediately disables future collection and removes the Google Analytics and OpenAI Ads cookies available to this website for the choices you withdraw.

Questions

Contact us at contact@digital-ev.co.uk.